Paid Search Marketing or PPC Marketing is the most direct and controllable way to get your business listed in search engines for the people who are looking for your products or services.
Sponsored Ads – Do you often see the top of Google’s search results page marked with a yellow label?
Google Ads for Pay-Per-Click Marketing
Google Ads, formerly known as Google AdWords – is by far the most popular PPC platform. We are Google Ads-certified professionals with many years of experience in running successful PPC campaigns and specialized in operating cost efficient pay-per-click campaigns.
We craft the right campaign strategy by knowing your business, industry sector, competitors and USP’s.
We implement the campaign using the most effective keywords to reach potential customers. Choosing keywords is super important to reach more customers by spending the most minimal.
We use ad extensions effectively to present well organised ads. It transforms the adtext and gives you the opportunity to stand out among your competitors.
Ad presentations do not end with a onetime setup. It is highly important to optimize the ads by tracking the results of the ads. So, one of the very first things we do is to make sure the tracking is setup properly.
We increase the overall performance by refining the ads continually. Often, we analyse the amount spent (cost per click) of each ad and keyword performance which gives us clear scopes for refinement.
Our reports are meaningful and give clear insights about the campaign, what we have been working on, overall performance against the key metrics, and upcoming plan etc.,